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Somewhere between traditional Mexican folk art and full-on Halloween, a Lubbock store found a combination that keeps selling out.

The United Family and BODYARMOR are partnering from July 27 through October 4 to support Boys & Girls Clubs in West Texas. BODYARMOR will donate $1 for every six-pack sold at participating United stores to fund youth programs.

Clifford the Big Red Dog is showing up in Lubbock on August 15th, and honestly, that's reason enough to clear your morning schedule.

Odessa residents turned on their taps last weekend and got something unexpected — brown water with a smell that raised some serious eyebrows.

A photo from 2013 captures something a lot of Lubbock residents probably remember but couldn't quite put into words — that warm, cozy feeling the mall used to have.

Twenty dollars at South Plains Mall felt like a fortune back then — enough to buy lemonade for your whole crew and still feel like a big shot.

Lubbock summers have a way of turning even the most motivated people into indoor residents — and apparently, the garage is the last place anyone wants to be right now.

Back-to-school season in Lubbock adds up fast — and for many families, the total lands somewhere between five hundred and a thousand dollars before the first bell rings.

Lubbock's summer heat doesn't let up — and neither do the first responders working through it. There's a community push underway to make sure they stay hydrated all season long.

After 27 years, police used modern DNA technology to identify Jimmy Dale McClinton as the killer of Amarillo mother Gloria Ann Covington. Though McClinton died in 2025 before trial, her family finally has long-awaited answers.

Lubbock was supposed to get movie theaters, pickleball courts, a brewery, and an arcade all under one roof. That was the plan, anyway.

Lubbock Animal Services is asking the public to donate old newspapers to support daily kennel operations. Citizens can drop off paper at two local spots or call with questions, while also accessing key shelter services and fee info.

Every Lubbock neighborhood has one — that house everyone just knows, even if they can't quite explain why.

Lubbock Police are warning residents about phone scams where callers impersonate officers demanding payment for warrants. LPD confirms they will never call for money and advises hanging up to verify directly.

During a training exercise, the CBP El Paso Air Branch was called to rescue an injured hiker stranded in rugged mountains. Crew members lowered a basket from a UH-60 Black Hawk to safely airlift the hiker to a local hospital.

Somewhere in North Lubbock, a light, fluffy egg-white batter is hitting a hot pan right now — and the locals know exactly where to find it.

On July 30th, every Blizzard sold at participating Dairy Queens puts money directly into the hands of kids being treated right here at UMC Children's Hospital.

Somewhere in Lubbock right now, someone just walked into the office carrying a bag of kolaches — and everybody already knows exactly who that person is.

Texas Tech men's basketball season tickets for 2026-2027 have sold out for the eighth straight year, but single-game tickets go on sale this fall. Meanwhile, the Lady Raiders earned the No. 8 national rank for academic GPA.

A Lubbock mom is turning the worst moment of her life into something that might save someone else's.

An Amarillo grand jury has indicted 27-year-old Loyd Walter Hall for allegedly supplying firearms, advice, and technical knowledge to the Sinaloa Cartel. If convicted of aiding the foreign terrorist group, Hall faces up to life in prison.

An ER doctor started sharing what they were seeing in the exam room, and parents of kids with squishy toys probably need to hear it.

Leanne Morgan spent 25 years performing in churches and comedy clubs before Netflix came calling — and now she's headed to Buddy Holly Hall.

Turns out some of the best Saturdays in Lubbock don't require a plan, a reservation, or even a reason to leave the couch — until they do.

Lubbock's airport is about as small as they come — one building, no trains, no terminals — and somehow people still manage to miss each other every single time.

Texas has awarded nearly $22.5 million in AgLink continuity grants to 80 agricultural first handlers across 45 counties to help facilities recover from natural disasters and strengthen the state's food supply.

A cheeky Lubbock Police Facebook post detailed the arrest of 37-year-old Eric Scott, who hid in a Home Depot after closing to steal $2,700 in goods. Scott faces 36 charges, including burglary and possession of criminal tools.

A rancher's son from a small West Texas town who ended up playing some of the most menacing men ever put on screen — that's the Powers Boothe story.

Lubbock has no shortage of great places to eat — and somehow that just makes the whole 'where do you want to go' conversation so much harder.

Turns out Lubbock residents might be getting a serious workout just by running errands — and their fitness trackers have no idea.